I build the software your business runs on.
Booking platforms, internal tools, mobile apps and the dashboards that tie them together. Built end to end, shipped, and kept running.
Most developers have never run the thing they're building.
I spent eight years as a group general manager across multiple properties. Rotas, no-shows, deposits, night audit, staff who quit on a Friday, systems that were meant to help and didn't.
Then I learned to build the software instead of complaining about it.
That means when you describe your problem, I have usually lived it. You are not paying me to learn your industry on your budget.
Software that earns its place in the day.
Booking and scheduling platforms
Availability logic, deposits, reminders, staff rotas, cancellation rules, client records. The hard parts of booking that most off-the-shelf systems get wrong.
Internal operations tools
The dashboard your team actually needs. Pulling from the systems you already use, showing the numbers that matter, replacing the spreadsheet that three people maintain badly.
Mobile apps
iOS and Android from a single codebase. Booking apps, storefronts, internal tools your staff use on the floor.
Ongoing support
I built it, so I keep it running. Monthly retainers for maintenance, changes and the things that break at inconvenient times.
Three products, live right now.
All of these are mine, built end to end from the database up. That is what you get: one person who has done the whole thing before.
From first call to live product.
A 15-minute call
You tell me the problem. I tell you honestly whether software is the answer, and roughly what it would cost. If off-the-shelf would serve you better, I will say so.
A written proposal
Fixed scope, fixed price, fixed timeline. No hourly billing that quietly doubles.
Build, in the open
You see progress weekly on a live environment. Changes get discussed, not sprung on you at the end.
Live, and looked after
I hand over everything: code, accounts, documentation. Optional monthly retainer if you want me maintaining it.
Straight answers, before you spend a penny.
The questions I get on every call, answered honestly and in public.
Pricing guide
How much does a custom booking system cost in the UK?
6 min readHonest comparison
Custom vs off-the-shelf booking software: an honest comparison
5 min readPricing guide
How much does an app cost to build in the UK?
6 min readBuying guide
Choosing a PMS for an independent hotel: a manager’s guide
7 min readBased in Ballymena, working UK-wide.
I am in Ballymena, County Antrim, and much of my work is with businesses across Northern Ireland: Antrim, Ballymoney, Coleraine, Belfast and the towns in between. Everything is built and supported remotely, so businesses anywhere in the UK get exactly the same service, and calls work around your trading hours, not mine.
Got something that needs building?
Fifteen minutes, no pitch. Tell me what the problem is and I will tell you whether I am the right person for it.